Digital Marketing Certificate

About the Certificate

This certificate in digital marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. 

Courses include:

  • Content Marketing
  • Conversion Rate Optimization
  • Digital Marketing Strategy
  • Marketing Automation
  • Mobile Marketing
  • Paid Search (PPC)
  • Search Engine Optimization
  • Social Media Marketing
  • Web Analytics
Certificate in Agile Project Management


Professional Development Institute

Janet M. Jones, Director, Professional Development Institute

John P. Gorel, Director, Corporate Relations


Office Location: Ward Hall

Learning outcomes:

  • Learn how content is used to build brand awareness
  • Define conversion rate optimization
  • Create a digital marketing strategy and explain how to create and analyze goals
  • Learn the key concepts, terms, and techniques used in marketing automation
  • Discuss how to reach target audiences through multiple channels
  • Explain the purpose of paid search
  • Define social media, name several platforms, and explain the benefits and drawbacks of using each platform
  • Develop a solid understanding of the basic concepts and techniques for analyzing marketing data


Estimated length: 10 hours
Access Time: 180 days
3 CEUs | 16 HRCIs | 10.5 PDUs
Delivery: Online
Cost: $549.00

Certificate courses, offered by a trusted partner, are self-paced and can be conveniently accessed anytime and anywhere from a computer with an internet connection. Courses are engaging and include real-world examples, videos, interactive games, assessments, and focused instruction. An "Ask the Expert" feature allows you to pose course-related questions and receive feedback within 24 hours. Courses are accessible, customizable, integrated, printable and mobile-friendly.

Keystone College reserves the right to cancel or postpone any program due to insufficient enrollment or unforeseen circumstances. If a program is canceled, registrants will be notified and a refund will be processed. Requests for refunds for withdrawals must be submitted in writing five days prior to the start of the program. Refunds will not be issued for failure to attend a program.

Interested in more workshops? Check out the Keystone College Professional Development Institute's continuing education and personal enrichment course offerings below: