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Digital Marketing Certificate

About the Certificate

This certificate in digital marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

Courses include:

  • Content Marketing
  • Conversion Rate Optimization
  • Digital Marketing Strategy
  • Marketing Automation
  • Mobile Marketing
  • Paid Search (PPC)
  • Search Engine Optimization
  • Social Media Marketing
  • Web Analytics
Certificate in Agile Project Management

Professional Development Institute

Janet M. Jones, Director, Professional Development Institute
570-945-8621

John P. Gorel, Director, Corporate Relations
570-945-8622

Email: pdi@keystone.edu

Learning outcomes:

  • Learn how content is used to build brand awareness
  • Define conversion rate optimization
  • Create a digital marketing strategy and explain how to create and analyze goals
  • Learn the key concepts, terms, and techniques used in marketing automation
  • Discuss how to reach target audiences through multiple channels
  • Explain the purpose of paid search
  • Define social media, name several platforms, and explain the benefits and drawbacks of using each platform
  • Develop a solid understanding of the basic concepts and techniques for analyzing marketing data

 

Estimated length: 30 hours
Access Time: 365 days
3 CEUs | 19.5 HRCIs | 10.5 PDUs
Delivery: Online
Cost: $549.00

Online courses and certificates, offered by a trusted partner, are self-paced and can be conveniently accessed anytime and anywhere from a computer with an internet connection. Courses are engaging and include real-world examples, videos, interactive games, assessments, and focused instruction. An "Ask the Expert" feature allows you to pose course-related questions and receive feedback within 24 hours. Courses are accessible, customizable, integrated, printable and mobile-friendly.

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