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Master of Business Administration

Marketing Concentration (Online)

Why a Master of Business Administration with Marketing Concentration?

  • The MBA with Marketing Concentration program is designed to provide the flexibility that professionals need to balance family, work, and school.
  • Gain knowledge to enhance and strengthen quantitative skills and critical thinking abilities to gain an edge in the competitive finance industry.
  • Master contemporary marketing strategies and develop broader skills suitable for advertising, promotions, and marketing managers.
  • Most courses are 7.5 weeks in length and the program can be completed in 1 year if attending full-time or 2 years if attending part-time.

Program Benefits

  • Learn from faculty with academic and real world experience who care about your success and progress.
  • Create lasting connections that can lead to promotions and new opportunities in your career.

What is the typical salary for a Master’s of Business Administration?

Salaries for MBA with Marketing Concentration graduates vary depending on area of interest. On average, an MBA degree can deliver a 6-figure income over a period of 20 years.


Market Research Analysts


Marketing/Promostions Director


Chief Marketing Officer

Salary based on data compiled by the U.S. Bureau of Labor Statistics

Why Keystone?

You can be confident that Keystone’s Online Degree Programs adhere to the same high standards of quality as our traditional, on-campus programs. Keystone is accredited by the Middle States Commission on Higher Education. It’s ranked among the best regional colleges in the U.S., and as one of the best schools for military veterans. It’s also the oldest educational institution in Northeast Pennsylvania.


Generous Credit Transfer

If you’ve earned applicable graduate level credits with a B or better, they may be accepted for transfer to Keystone. Students can transfer in up to 9 of the 30 credits required for graduation.


Classes are offered 100% online. and are designed to fit into your schedule, enabling you to balance work and family life, finish your degree, enhance your skills and advance your career.


Tuition is an affordable $600 per credit hour. Alumni of Keystone who are enrolled in a Master’s degree program at Keystone College are eligible to receive a 10% discount.  Find out more here.

Program Format

The MBA program with a concentration in Marketing will be delivered in an online format. Students will be required to have the necessary hardware and software and access to the Internet in order to complete the coursework. Anticipated program length is one to two years, depending on course load.

Program Prerequisites

Applicants must possess a bachelor’s degree (any major) from a regionally accredited college or university with an overall GPA of 3.00 or higher.

Program Schedule

The graduate cohort program will operate on a 7 or 7.5-week session with students completing 3-6 credits of study in each 7 or 7.5-week session.


Keystone College accepts students to the MBA Marketing concentration program for fall, spring, and summer terms. Students applying for the MBA Marketing concentration program have no additional requirements other than those required for all master’s applicants.

Course Sequence

Fall 1st Half
CORE 5100 Graduate Writing and Research
BUSN 6200 Corporate Law and Regulations
BUSN 6100 Ethical Leadership

Fall 2nd Half
BUSN 6910 Strategic Analysis
BUSN 5500 New Product Development

Spring 1st Half
BUSN 5450 International Marketing
BUSN 5300 Operations Management

Spring 2nd Half
BUSN5200 Conflict Management Skills
BUSN 6300 Marketing Analytics

Summer 1st Half
BUSN 5350 Organizational Development
BUSN 5250 Global Work Teams

Summer 2nd half
BUSN 5400 Strategic Marketing

Program Goals
  • Students will demonstrate integrated, innovative strategic thinking and problem-solving skill sets.
  • Students will demonstrate exceptional oral, written, and presentation skills.
  • Students will evaluate and summarize operational knowledge of business, marketing, project management, information technology, and quantitative analysis.
  • Students will appraise environmental, corporate, and financial resource sustainability.
  • Students will evaluate and demonstrate ethical and responsible behavior in activities.

Featured Faculty

Patricia Davis, PhD

Patricia Davis, PhD

Professor of Accounting
Elizabeth Schneider, JD

Elizabeth Schneider, JD

Associate Professor of Business  
Kevin Vinson

Kevin Vinson

Associate Professor of Accounting


Dr. Patricia Davis
Program Director

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