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Integrated Marketing Communication minor

The emerging field of integrated marketing communication is a strategic blend of advertising, public relations, and marketing that helps to grab consumer attention and build a strong brand.

Employment Opportunities and Careers

Students versed in integrative marketing communication can find employment opportunities and careers for:

  • account executive
  • advertising account executive
  • art director
  • brand manager
  • copywriter
  • event planner
  • fundraising/development executive
  • integrated marketing executive
  • journalist
  • marketing executive
  • media buyer or planner
  • media buyer/planning
  • media relations specialist
  • public relations executive
  • publicist
  • research analyst
  • sales executive
  • social media manager
  • strategic planner

Integrated Marketing Communication Minor Course Options

A minor consists of a minimum of 18 credits in a particular discipline and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.


  • Advertising and Sales Promotion
  • Strategic Marketing
  • Marketing
  • Public Relations


Based on interest, the student is able to select an emphasis in various areas. These areas of emphasis and the possible course choices follow.

Elective (choose an emphasis OR a combination of any two courses from below:) Minimum credit hours required for minor: 18 

Advertising Digital Media Production
  • Digital Media Production
  • Special Topics in Communication: Advanced Digital Media Production
Analytical Marketing Emphasis
  • Marketing Research Methods
  • Strategic Marketing
Business Marketing Emphasis
  • Consumer Behavior
  • Sales and Relationship Building
Communication Emphasis
  • Communication Theory
  • Broadcast Writing
E-Commerce Marketing Emphasis
  • E-Marketing
  • Special Topics in Communication: Web Design/Multimedia
Graphic Design Emphasis
  • Fundamentals of Graphic Design
  • Graphic Design II
Product and Non-Profit Marketing Emphasis
  • Technical Writing
  • Strategic Marketing
Statistics Emphasis
  • Statistics
  • Communication Research Skills

Keeping the Keystone Promise

Our pledge that within six months of graduating from Keystone College you will have received at least one job offer or been accepted into a transfer or graduate program.