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Integrated Marketing Communication minor

The emerging field of integrated marketing communication is a strategic blend of advertising, public relations, and marketing that helps to grab consumer attention and build a strong brand.

Employment Opportunities and Careers

Students versed in integrative marketing communication can find employment opportunities and careers for:

  • account executive
  • advertising account executive
  • art director
  • brand manager
  • copywriter
  • event planner
  • fundraising/development executive
  • integrated marketing executive
  • journalist
  • marketing executive
  • media buyer or planner
  • media buyer/planning
  • media relations specialist
  • public relations executive
  • publicist
  • research analyst
  • sales executive
  • social media manager
  • strategic planner

Integrated Marketing Communication Minor Course Options

A minor consists of a minimum of 18 credits in a particular discipline and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

  • Marketing
  • Advertising and Sales Promotion
  • Strategic Marketing
  • Public Relations

Choose two courses from the list below:

  • Fundamentals of Graphic Design
  • Graphic Design II
  • Sales and Relationship Building
  • E-Marketing
  • Marketing Research Methods
  • Consumer Behavior
  • Digital Media Production
  • Special Topics: Advanced Digital Media Production
  • Communications Theory
  • Special Topics: Web Design / Multimedia
  • Broadcast Media

Keeping the Keystone Promise

Our pledge that within six months of graduating from Keystone College you will have received at least one job offer or been accepted into a transfer or graduate program.