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Data Analytics, B.S.

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Data Analytics Degree

Conduct the research that helps organizations plan new marketing strategies, make business decisions, and map out the path to future success.

Why Study Data Analytics?

Connect one-on-one with faculty, fellow students, and other professionals through classroom instruction, hands-on learning, and internships:

  • Learn data collection, information theory, computer programming, and math to solve challenging problems through a data-driven lens.
  • Work with your peers and faculty to analyze real economic, social and geographic data.
  • Explore key principles and techniques of data science and learn to create informative data visualizations.
  • Pursue careers in business, finance, and healthcare.

Receive personalized attention and top-notch instruction in a supportive environment:

  • Our Stairs to Success developmental plan for success will guide you through your time at Keystone.
  • 92% of students receive financial aid.
  • Over 175 scholarships are awarded yearly.


Dr. Chad Stevens
Chair of Business, Management & Technology

What can I do with a degree in data analytics?

Career Options

  • Chief Marketing Officer
  • Data Analyst
  • Data Scientist
  • Market Research Analyst
  • Project Manager
  • Survey Researcher


  • Geisinger
  • Lehigh Valley Health Network
  • Pfizer
  • PRA Health Services
  • Prudential
  • Vanguard
Data Analytics

Built in partnership with leading academics, the Data Analytics major is intended to give you comprehensive skills in data analysis, quantitative critical thinking, and experimental design. Your newfound understanding of data can shape the way you look at problems in a wide range of careers, such as business, finance and healthcare.

Exceptional experiences.
Giant outcomes.


Keystone student-to-faculty ratio


increase in jobs over the next 10 years


Median annual salary for data analytics careers

Social Mobility Ranking

Amazing opportunities—on campus and beyond

From internships and experiential learning opportunities to travel and conferences, you’ll have many opportunities to conduct real-world experiences, work with your peers and mentors in your chosen field, and learn first-hand the latest skills to succeed in the real world.


Students will acquire leadership and management skills, professional growth and personal fulfillment that can’t be gained in the classroom. All Accounting majors complete an internship of 6 credits.

Keystone College student reads on computer


Over 30 student-run clubs and organizations, including the FBLA organization, Phi Beta Lambda,  and the Hospitality Business Management Club, are available and are a wonderful way to meet people, travel, learn about different subjects, and gain valuable leadership opportunities.

Be Involved

When you become a Giant, you will enjoy campus life in a passionate, close-knit community…a family. Keystone College comes together in many different ways with 18 Division III sports, a variety of student events, 276 acres to explore, and various ways to learn both inside and outside of the classroom.

Athletics are part of life on campus.

Featured Faculty

Kasey Chermak, MS

Kasey Chermak, MS

Instructor and Program Director for Computer Science and Information Technology
Patricia Davis, PhD

Patricia Davis, PhD

Professor of Accounting and Program Director of Business, Hospitality Business Management, Financial Planning, Supply Chain Management, MBA with Accounting Concentration, and MAcc
Laura Little, DBA

Laura Little, DBA

Assistant Professor of Business and Faculty Fellow for Assessment
Brenda Lidy, MS

Brenda Lidy, MS

Associate Professor and Internship Coordinator for Accounting, Business, Computer Science, Hospitality Management, and Information Technology
Ronda Schiavone, MBA

Ronda Schiavone, MBA

Instructor of Business
Elizabeth Schneider, MBA, JD

Elizabeth Schneider, MBA, JD

Associate Professor of Business  
Sandra R. Smith, PhD

Sandra R. Smith, PhD

Assistant Professor and Program Director of Sport and Recreation Management (BS) and Sport Leadership and Management (MS)
Donald “Doc” Stacknick, MS

Donald “Doc” Stacknick, MS

Instructor and Internship Coordinator for Sport and Recreation and Faculty Athletics Representative
Chad Stevens, PhD

Chad Stevens, PhD

Associate Professor of Business and Chair of Business, Management & Technology
Kevin Vinson, MBA

Kevin Vinson, MBA

Associate Professor of Accounting and Program Director of Accounting, B.S.

You Belong at Keystone

Become part of the Keystone family!