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Home » Academics » Minors » Integrated Marketing Communication (minor)

Integrated Marketing Communication (minor)


The emerging field of integrated marketing communications is a strategic blend of advertising, public relations, and marketing that helps to grab consumer attention and build a strong brand.

Employment Opportunities and Careers

Students versed in integrative marketing communication can find employment opportunities and careers for:

  • account executive
  • advertising account executive
  • art director
  • brand manager
  • copywriter
  • event planner
  • fundraising/development executive
  • integrated marketing executive
  • journalist
  • marketing executive
  • media buyer or planner
  • media buyer/planning
  • media relations specialist
  • public relations executive
  • publicist
  • research analyst
  • sales executive
  • social media manager
  • strategic planner

Courses

A minor consists of a minimum of 18 credits in a particular discipline and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

Required

  • BUSN 3135 – Advertising and Sales Promotion
  • BUSN 4155 – Strategic Marketing
  • BUSN 2115 – Marketing
  • COMM 2145 – Public Relations

Emphasis/Electives

Based on interest, the student is able to select an emphasis in various areas. These areas of emphasis and the possible course choices follow.

Elective (choose an emphasis OR a combination of any two courses from below:) Minimum credit hours required for minor: 18

Advertising Digital Media Production
  • COMM 2160 – Digital Media Production
  • COMM 3015 – Special Topics in Communication: Advanced Digital Media Production
Analytical Marketing Emphasis
  • BUSN 4140 – Marketing Research Methods
  • BUSN 4155 – Strategic Marketing
Business Marketing Emphasis
  • BUSN 4150 – Consumer Behavior
  • BUSN 3140 – Sales and Relationship Building
Communication Emphasis
  • COMM 3110 – Communication Theory
  • JOUR 3110 – Broadcast Writing
E-Commerce Marketing Emphasis
  • BUSN 3145 – E-Marketing
  • COMM 3023 – Special Topics in Communication: Web Design/Multimedia
Graphic Design Emphasis
  • ART 2135 – Fundamentals of Graphic Design
  • ART 3135 – Graphic Design II
Product and Non-Profit Marketing Emphasis
  • ENGL 3120 – Technical Writing
  • BUSN 4155 – Strategic Marketing
Statistics Emphasis
  • MATH 2115 – Statistics
  • COMM 3115 – Communication Research Skills

2016-2017 Undergraduate Catalog

View the Catalog >

Keeping the Keystone Promise

Our pledge that within six months of graduating from Keystone College you will have received at least one job offer or been accepted into a transfer or graduate program.