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Event Planning (minor)

Event planning is one of the fastest growing occupations and continues to grow. The event planning minor offers students an in-depth knowledge of the specialized field of event planning. The integrated minor covers topics such as communications, IT, finance, leadership, marketing, public relations, and recreation.

Students will acquire an understanding of the role and purpose of event planners within various venues and multiple discipline’s and learn the techniques and strategies required to successfully plan various events.

Career Opportunities for Event Planners

Meeting planners have found jobs in the following areas:

  • Religious
  • Grantmaking
  • Civic
  • Professional
  • Accommodations including hotels and motels
  • Public and private educational services

Event Planning Course Options

An event planning minor consists of a minimum of 18 credits and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

  • HOSP 1135 – Introduction to Hotel and Restaurant Management
  • COMM 214 – Public Relations
  • HOSP 2130 – Meeting and Convention Management
  • SRM 4120 – Resort Recreation

3000-level electives – Choose any two courses from the list below (one must be from a 3000-4000 level):

  • ACCT 2145 – Individual and Business Taxes
  • BUSN 2115 – Marketing
  • BUSN 3110 – Personal Finance
  • BUSN 3135 – Advertising and Sales Promotion
  • BUSN 3140 – Sales and Relationship Building
  • BUSN 3300 – Business Ethics
  • BUSN 4150 – Consumer Behavior
  • BUSN 4155 – Strategic Marketing
  • COMM 1120 – Mass Communication
  • COMM 2110 – Professional Speech
  • HRM 3115 – Health, Safety, Security
  • IT 1130 – Web Programming I
  • LEAD 2110 – Team Building
  • LEAD 4110 – Leadership and Strategies
  • PSYC 3115 – Social Psychology
  • SOCI 3110 – Sociology of Diversity
  • SRM 2110 – Program Development and Planning
  • SRM 3115 – Legal Issues in Sport
  • SRM 3120 – Sport Tourism
  • SRM 3140 – Commercial Recreation
  • SRM 4130 – Municipal and Non-Profit Leisure Services

Students may not minor in their major field of study and must declare their minors prior to registering for GRAD 2110 (graduation). Consult the program coordinator to determine if additional minors are available. The College does not guarantee the availability of all courses necessary for all minor options.

Keeping the Keystone Promise

Our pledge that within six months of graduating from Keystone College you will have received at least one job offer or been accepted into a transfer or graduate program.