Learn the business side of the games industry and stand out in a growing field.
From players to programmers, the gaming industry is growing exponentially and needs business-minded leaders with expertise in distribution, research, sales, and marketing. Between 2018 and 2019, the number of jobs in esports nearly doubled, growing a staggering 185 percent. Gaming administration professionals need a lot of expertise: not just tech and business, but a solid understanding of gaming culture. Built by industry professionals, this program will help you discover the whole picture—development, distribution, even trade shows.
About the Program
The eSport and Gaming Management program prepares students for a successful administrative role in the gaming industry.
- Learn how technology-based companies get things done.
- Learn how companies build excitement for new products or events and the many distribution channels available to game developers.
- Learn the complexities specific to managing esports teams and leagues.
Why study eSport and Gaming Management at Keystone?
Built with the involvement of academic and industry experts, this program provides students with specialized skills in the games industry, including roles in distribution, research, sales, and marketing. The explosive growth in esports – and the attendant growth within the games industry which it has fueled – has created a demand for business professionals with a solid understanding of the nuances of the industry.
Sponsors, Professors, and Experts
Our eSport and Gaming Management major was built with guidance from leaders in the games industry.
The IGDA (International Game Developers Association) is a nonprofit professional association whose stated mission is to “support and empower game developers around the world in achieving fulfilling and sustainable careers.”
Unity is the world’s most-used game engine. It powers 50% of Mobile games and 60% of Augmented Reality and Virtual Reality content.
eSport and Gaming Management Course Descriptions
Game Development I: Introduction to Games
This course provides students with a broad overview of the games industry. It covers the state of the industry, the societal impact of games, and the fundamentals of game creation. Additionally, students will explore the different genres of games and improve their understanding of the heuristics and aesthetics of play.
ESM I: Introduction to eSports Management
The course involves an experiential learning component that will allow students firsthand experience in analyzing the marketplace and helping local esports companies with various esports related tasks. We will also assist Becker College and the surrounding Boston-area community by generating awareness of this new phenomenon and helping to create activities to drive the growth of esports in the community.
ESM II: Convention, Event and Trade Show Planning
One of the major ways in which games are marketed to consumers is the convention. Shows like the Tokyo Game Show, PAX and E3 attract audiences ranging from 60,000 – 300,000 and serve as one of the best opportunities for game studios to generate excitement and favorable word-of-mouth for upcoming projects. Successfully executing a company presence at one of these shows requires a working understanding of budgeting, goal-setting, demo creation, logistics, staffing, merchandising, and ROI evaluation, all topics covered in this course.
ESM III: Distribution of Games
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course explains the role of a publisher in game distribution and details the various channels by which a game can be distributed.
Real World Experience
From internships and experiential learning opportunities to travel and conferences, you’ll have many opportunities to conduct real-world experiences, work with your peers and mentors in your chosen field, and learn first-hand the latest skills to succeed in the real world.