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Marketing (minor)

A minor consists of a minimum of 18 credits in a particular discipline and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

  • BUSN 2115 – Marketing
  • BUSN 4140 – Marketing Research Methods or MATH 3120 – Statistics and Research
  • BUSN 4150 – Consumer Behavior
  • BUSN 4155 -Strategic Marketing

Students in the minor must also choose two of the following electives:

  • BUSN 3135 – Advertising and Sales Promotion
  • BUSN 3140 – Sales and Relationship Building
  • BUSN 3145 – E-Marketing
  • COMM 2145 – Public Relations
  • SRM 3120 – Marketing and Sport Promotion

(Students in a Business, Management and Technology curriculum who choose to minor within the department offerings will need at least 6 credits of coursework at the 2000-or 3000-level that are not used in the major curricula. These courses will be selected from the minor area.)

2016-2017 Undergraduate Catalog

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