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Marketing minor

A marketing minor consists of a minimum of 18 credits in that particular discipline and requires one 1000-level course and two 3000- and/or 4000-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

Marketing Minor Course Options

  • Marketing
  • Marketing Research Methods or MATH 3120 – Statistics and Research
  • Consumer Behavior
  • Strategic Marketing

Students in the marketing minor must also choose two of the following electives:

  • Advertising and Sales Promotion
  • Sales and Relationship Building
  • E-Marketing
  • Public Relations
  • Marketing and Sport Promotion

(Students in a Business, Management and Technology curriculum who choose to minor within the department offerings will need at least 6 credits of coursework at the 2000-or 3000-level that are not used in the major curricula. These courses will be selected from the minor area.)

Keeping the Keystone Promise

Our pledge that within six months of graduating from Keystone College you will have received at least one job offer or been accepted into a transfer or graduate program.