Web and Content Management Policy

The web is an essential source of information and a communication medium for all College audiences: current and prospective students, faculty, parents, alumni, and media. Our website is a medium of communication that defines who we are today and who we will be in the future.

Web Content Strategy 2011-2012

Web Committee

As a collaborative group, with representation from each division and department of the College, the Web Committee will develop and implement the strategic web vision for the College.

The Faculty representative serves on the committee for a two year term (based on Academic calendar year, June 1-May 31), and their replacement will be voted in by faculty senate.

Committee Members: Sarah S. Keating, Vice President for Enrollment and Director of Admissions, Cabinet liaison; Shannon Williams, Web Marketing and Content Manager, Committee Chair; Beth Miller, Director of Communications; Christina Fenton-Mace, Director of Alumni Outreach; Crystal M. Seigle, Customer Service Manager/Events Coordinator; Kristen Greene, Assistant Director of Admissions; Mari Flynn, Director of Miller Library; Mark Gowarty, College Webmaster; Melissa Howerton, Director of Student Business Services; Ward Roe, Professor of Fine Arts, Faculty liaison; Susan Hildebrand, Coordinator of Admissions Information System; Wendy Kramer, Director of Commuter Living; Chris O'Connor, Assistant Director of Career Development, and Luci Lopes, Assistant Director of Student Activities; Jennifer Kretsch, Administrative Assistant for Academic Affairs.

Each committee member is responsible for maintaining their department or office web pages, keeping content up-to-date and following guidelines established by the Web Committee. Members are expected to attend monthly update meetings and communicate updates from those meetings back to their respective department or office.

Editors and Publishers
Some members of the committee are Content Editors, and some members are Content Publishers. Publishers can create content in the Content Management System (CMS) and publish it live to the web site. Editors can create content but are not allowed to publish the content directly to the site, it is directed to their assigned publisher to upload for them. 

Some members sit on the committee to represent their department, but have no Editor or Publishing rights.

There are members of the committee that have other College staff members that “report” to them as Content Editors, but are not part of the web committee. 

Web site contributors by Department:
Shannon Williams, Web Content Manager, web committee chair
Sarah Keating, Vice President for Enrollment, Cabinet liaison
Mark Gowarty, Webmaster

Academics:
Shannon Williams - Content Publisher with Administrative Rights
Cheryl Guse - Content Publisher for Online Learning
Jennifer Kretsch - Academic Calendar Publisher
Ward Roe – Faculty liaison (term dates: 6-1-2011 to 5-31-2013)

Calendar/Events:
Crystal Seigle - Content Publisher

Admissions/Financial Aid/Career Development:
Sue Hildebrand - Content Publisher  
Kristen Greene - Content Contributor

Student Affairs:
Wendy Kramer - Content Publisher
    Lori King – Content Editor
Luci Lopes - Content Publisher

Alumni/PR/Institutional Advancement:
Beth Miller - Content Publisher
Christina Fenton-Mace - Content Publisher

Library (Library is its own site, not part of the CMS.)
Mari Flynn

Athletics (This is its own site with a link from the Keystone web site, not part of the CMS.)
JR Rupp (not on web committee)

Business Office
Melissa Howerton - Content Publisher
Patricia Lione - Content Editor
Alberta Grushinski - Content Publisher
Jaime Yocum - Content Editor

Content Management System (CMS)

The CMS is the system that stores and displays official College web content. Management and use of the CMS will comply with all official policies of the College, including but not limited to, discrimination and harassment policies, compliance with all federal, state, and local laws, statutes, and regulations, brand standards, confidentiality of records, positive data security and appropriate use of computing facilities. Any official College information made available to external users is subject to review by the College to ensure consistency with laws and College policies.

Workflow

Any one wishing to make Web Site changes or updates can do so by contacting their department/division web committee representative, content editor or publisher for that department. Any new pages should be submitted through the IT Help Desk ticketing system; submit your IT Ticket request as a Web Content request to Shannon Williams. Any requests for new web pages will be brought to the committee for discussion and approval. Decisions on where to place the page within the navigation of the web site will be made by the committee at that time.

Keystone College Web Sites and Web Page Branding

Keystone College is working to strengthen its brand image with all of its constituencies. Our brand differentiates Keystone College from the competition and is at the heart of all of our marketing efforts.

Marketing experts agree that the “look” of College materials is vital to establishing our brand in the minds of all our potential customers.  Keystone has adopted new policies to assure that brochures, signs, pamphlets, stationery, press releases, and the like all have the Keystone College “look.”

This branding initiative extends to web pages and web sites that represent the College and its activities. 

Anyone wishing to create a new web site that is affiliated with, or represents Keystone College, will have to go through an application process and get approval if the web site is not going to be part of the Keystone College dotCMS. This approval is given by a sub-committee; Charlotte Ravaioli, Senior Adviser to the President; Sarah Keating, Vice President for Enrollment; Shannon Williams, Web Marketing & Content Manager; Iris Horne, Director of College Publications; and Mark Gowarty, College Webmaster.

Submit Application

Revised 10-4-2011

Contact Information

Shannon Williams
Phone: 570-945-8125
Email: shannon.williams@keystone.edu