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Social Media Protocol



Social Media Protocol
Requirements:
Keystone College is eager to empower our community to engage in social media efforts and understands that our students, faculty and alumni are our best resource to share the Keystone College experience. Social media is a conversational and interactive form of communication that requires a dedicated team to consistently update and maintain. Because it is a real-time response to the public, the College must be confident that the messaging is appropriate and reflects the Keystone standard of excellence.

In order to become officially Keystone-affiliated, each department must submit a social media request outlining the following to be approved by College Communications:

  1. Account Information- Department Name, Login* and Password Information and Administrator contact
  2. Messaging Guidelines- A detailed summary of whom or what the account will represent and examples of content that will be distributed AND discussed.
  3. Build-Out Guidelines- A list of proposed visuals, copy points, links and administrators that serve as an outline of how the social media channel will be structured.
  4. Scheduling Guidelines- Keystone requires a minimum 2 hour a week commitment for each social media outlet and will provide a breakdown of Daily, Weekly and Monthly tasks that are to be accomplished.

*In order to maintain brand consistency all Keystone official College Twitter handles must begin with @Keystone.

Examples of Social Media Requests 

Below is a sample outline that reflects the social media efforts being implemented on behalf of all Official Keystone College communications, which can be used as a model for additional departments. The outline reflects our efforts on Facebook and Twitter, but can be expanded to other social media networks as necessary, such as YouTube, Flikr, etc.

Facebook Social Media Request

Department: Official Keystone College

Login: Admin access granted to unique Facebook users

Admins: Beth Miller, Shannon Williams
   
Messaging Guidelines:
This page will be a hub for all College activities and departments. This will serve as the Keystone College center for Facebook conversations and will link to all affiliated pages, groups and profiles. Information to be published on this page includes:

Build-Out Guidelines:

Schedule Guidelines:
By starting this account the above administrators are committing at least 2 hours a week dedicated to the following tasks:

Daily 

Weekly

Monthly

Twitter Social Media Request

Department: Official Keystone College

Login: KeystoneCollege

Password: xxxxxxx

Admins: Beth Miller, Shannon Williams

Messaging Guidelines:
This account will serve as the official hub for all Keystone College Twitter activity. In addition to ReTweeting and following other official Keystone accounts, this will cover all aspects of campus life, student activities, faculty and department news, and relevant off-campus stories. This account will also interact as the official voice of Keystone responding to questions and directing discussions to appropriate resources.

Build-Out Guidelines:

Schedule Guidelines:
By starting this account the above administrators are committing at least 2 hours a week dedicated to the following tasks:

Daily

Weekly

Contact Information

Beth Miller
Phone: 570-945-8158
Email: beth.miller@keystone.edu

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