Integrated Marketing Communication

The emerging field of integrated marketing communications is a strategic blend of advertising, public relations, and marketing that helps to grab consumer attention and build a strong brand. 

Employment Opportunities and Careers

Students versed in integrative marketing communication can find employment opportunities and careers for: 

• account executive
• advertising account executive
• art director
• brand manager
• copywriter
• event planner
• fundraising/development executive
• integrated marketing executive
• journalist
• marketing executive
• media buyer or planner
• media buyer/planning
• media relations specialist
• public relations executive
• publicist
• research analyst
• sales executive
• social media manager
• strategic planner

Courses

A minor consists of a minimum of 18 credits in a particular discipline and requires one 100-level course and two 300- and/or 400-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

Required

• BUSN 316 Advertising/IMC
• BUSN 425 Consumer Behavior
• BUSN 202 Principles of Marketing
• COMM 220 Public Relations

Emphasis / Electives
Choose an emphasis OR a combination of any two elective courses from the list below: 

Advertising Media Emphasis

• COMM 235 Digital Video Production
• COMM 315F Special Topics in Communication

Analytical Marketing Emphasis:

• BUSN 415 Marketing Research Methods
• BUSN 430 Strategic Marketing

Business Marketing Emphasis:

• BUSN 425 Consumer Behavior
• BUSN 320 Sales and Relationship Building

Communication Emphasis:

• COMM 301 Communication Theory
• ENGL 305 Broadcast Writing

E-Commerce Marketing Emphasis:

• BUSN 325 E-Marketing
• COMM 315N Special Topics in Communication

Graphic Design Emphasis:

• Art 209 Fundamentals of Graphic Design
• Art 309 Graphic Design II

Product and Non-Profit Marketing Emphasis:

• ENGL 335 Technical Writing
• BUSN 430 Strategic Marketing

Statistics Emphasis:

• MATH 205 Statistics or MATH 204
• COMM 305 Communication Research Skills