Marketing

A minor consists of a minimum of 18 credits in a particular discipline and requires one 100-level course and two 300- and/or 400-level courses. The remainder may be chosen from current discipline course offerings at any level and are determined by the student and academic advisor.

• BUSN 202 - Marketing
• BUSN 410 - Business Research Methods or BUSN 415 - Marketing Research
• BUSN 425 - Consumer Behavior
• BUSN 430 - Strategic Marketing

Students in the minor must also choose two of the following electives:

• BUSN 316 - Advertising and Sales Promotion
• BUSN 310 - Retail and Service Marketing
• BUSN 320 - Sales and Relationship Building
• BUSN 325 - E-Marketing
• COMM 220 - Public Relations
• SRM 305 - Sport Promotion and Marketing

(Students in the BMT curriculum who choose to minor within the division offerings will need at least 6 credits of coursework at the 200 or 300 level that are not used in the major curricula. These courses will be selected from the minor area.)